With flavours of Persian lime and smooth vanilla. The original taste... you asked for it. 70 us proof. In 1740 Admiral Edward Vernon enforced a reduction in the strength of the British navy's rum ration. When his men complained, Vernon suggested the addition of limes and sugar to make the drink more enjoyable Old J has been created in honour of this unlikely mixologist. Old J brings Vernon's concept into the 21st century by infusing our special blend of 11 flavours into the finest Caribbean rum